Random Sampling in the United States
Concept of Random Sampling
In the U.S., in the context of Ideology, Public Opinion and Media, Random Sampling has the following meaning: In public opinion polling, the selection of a small set of people – the sample – randomly chosen from a broader population. Well designed random samples of public opinion yield results that more accurately represent opinion in the broader population than techniques not involving random selection such as respondent self-selection (e.g., mail-in or call-in responses) or purposive selection of respondents (e.g., quota sampling, snowball sampling). (Source of this definition of Random Sampling : University of Texas)
Random Sampling
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See Also
- Ideology
- Public Opinion
- Media