Tracking Polls in the United States

Concept of Tracking Polls

In the U.S., in the context of Ideology, Public Opinion and Media, Tracking Polls has the following meaning: Polling repeatedly over a period of time, with the intent of tracking changes in public opinion. Political campaigns often use tracking polls, with the added intent of altering campaign tactics in reaction to the trends discovered in the tracking polls to improve a candidate’s chance winning the election. (Source of this definition of Tracking Polls : University of Texas)

Tracking Polls

Resources

See Also

• Ideology
• Public Opinion
• Media