Product in the United States

Product in the International Business Landscape

Definition of Product in the context of U.S. international business and public trade policy: International marketing mix component that comprises both tangible factors that the consumer can see or touch and numerous intangible factors.

Product Life-cycle Theory in the International Business Landscape

Definition of Product Life-cycle Theory in the context of U.S. international business and public trade policy: The optimal location in the world to produce a product changes as the market for the product matures.

Production Management in the International Business Landscape

Definition of Production Management in the context of U.S. international business and public trade policy: International operations management decisions and processes involving the creation of tangible goods.