Operational Content in the United States

Concept of Operational Content

In the U.S., in the context of Ideology, Public Opinion and Media, Operational Content has the following meaning: A precise statement about how observed behavior will be interpreted as representing a designated construct, thus defining the attribute by the way it is measured. For instance, an operational definition of conservatism would designate the content of conservatism in terms of policy positions, and measure an individual’s ideology by that content. (Source of this definition of Operational Content : University of Texas)

Operational Content

Resources

See Also

• Ideology
• Public Opinion
• Media