Advertising Agencies in the United States

Introduction to Advertising Agencies

Advertising Agreements

Clauses

Clauses of advertising agreements include:

• Exclusivity
• Term and termination
• Insurance
• Indemnication
• Trademarks
• Codes of conduct and ethics
• Relationship of the parties
• Property disposal

Some Types of Agreements

This is a list of some type of advertising agreements:

• Co-marketing agreements
• Online advertising agreements
• Advertising representative agreements
• Media services agreements
• Marketing promotion agency agreements

Resources

Further Reading

• Information about Advertising Agencies in the Gale Encyclopedia of American Law.